Acknowledgments

The authors would like to extend their gratitude to the many who have helped shape, support, and streamline the process of writing this book.

GEOFF

A number of eMarketer staff provided assistance to help us present the latest and most relevant data and information, but I’d especially like to thank Tracy Tang, a master researcher who can find anything; Dana Hill, who took on the role of chart production manager; and Nicole Perrin, who helped pull together key trends for the mobile chapter. Special thanks also go to my dear friend and business partner Terry Chabrowe, and eMarketer President Lisa Church, who were both so understanding as I redirected more and more of my time and attention toward the book this past year. Finally, I am thankful for my family—my wife Kimberley, three sons Graham, Liam, and Kieran, and daughter Kaitlyn—who all had to put up with my early morning, late night, weekend, and holiday schedule changes as this project progressed.

VIPIN

My special thanks to Laurie Peterson for doing the heavy lifting on a couple of chapters. To my wife, Ranjana, and my three kids—Vinay, Ajay, and Anika—thank you all for understanding that I was not crazy getting up at 4 a.m. every day, and for giving me a lot of personal time on weekends to write. Finally, I’d like to thank McCann Worldgroup for providing a stimulating work environment that motivated me to develop and complete this book.

Last but not least, both of us would like to personally thank and honor ...

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