Introduction
This book is for everyone who wants to understand the implications of the Big Data phenomenon and the Internet Economy; what it is, why it is different, the technologies that power it, how companies, governments, and everyday citizens are benefiting from it, and some of the threats it may present to society in the future.
That’s a pretty tall order, because the companies and technologies we explore in this book—the huge Internet tech groups like Google and Yahoo!, global retailers like Walmart, smartphone and tablet producers like Apple, the massive online shopping groups like Amazon or Alibaba, or social media and messaging companies like Facebook or Twitter—are now among the most innovative, complex, fast-changing, and financially ...
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