Index

A

accessing the cloud, 180-184

Acxiom, 10, 122

Adnxs.com, 150-151

Adometry, 149

AdSense, 128

advertising

customer data, applying Big Data analytics to, 21

evolution of electronic advertising, 70-72

FAN, 81

MoPub Marketplace, 82

multichannel monitoring, 72

recommendation analytics, 133-135

re-targeting, 81

on smartphones, 63-67

static auctions, 72

tech giants’ rivalry for revenue, 72-83

AgilOne, 142

Ahrendts, Angela, 19

Alibaba, 38

Amazon, 37

aerial drone program, 110-111

Fire TV, 52

Kindle Fire, 59

Amazon Dash, 65

Amazon Local Register, 60

ambient intelligence, 104

analytics

applying Big Data analytics to customer data, 18-21

behavior analytics, 144

correlation versus causation, 179-181

digital fingerprinting, 150

Euclid, 143

recommendation ...

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