6. The Global Battle for the Consumer Internet
Key Chapter Points
• By every measure (computers, Internet use, mobile and smartphone sales, and so on), the global Consumer Internet is expanding rapidly.
• US and European companies persist in maintaining a presence in China, despite what is known as “The Great Firewall of China.”
• Chinese Internet tech companies are equally interested in competing in US and EU markets.
• This global competition, although occasionally fractious, may be enhancing innovation and growth in the Big Data technology market.
Before we leave the Consumer Internet, it is important to realize that although we tend to think of all this happening in the United States and Western Europe, the same trends are occurring worldwide. ...
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