You are previewing Digital Exhaust: What Everyone Should Know About Big Data, Digitization and Digitally Driven Innovation.
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Digital Exhaust: What Everyone Should Know About Big Data, Digitization and Digitally Driven Innovation

Book Description

Will "Big Data" supercharge the economy, tyrannize us, or both? Data Exhaust is the definitive primer for everyone who wants to understand all the implications of Big Data, digitally driven innovation, and the accelerating Internet Economy. Renowned digital expert Dale Neef clearly explains:

  • What Big Data really is, and what's new and different about it

  • How Big Data works, and what you need to know about Big Data technologies

  • Where the data is coming from: how Big Data integrates sources ranging from social media to machine sensors, smartphones to financial transactions

  • How companies use Big Data analytics to gain a more nuanced, accurate picture of their customers, their own performance, and the newest trends

  • How governments and individual citizens can also benefit from Big Data

  • How to overcome obstacles to success with Big Data – including poor data that can magnify human error

  • A realistic assessment of Big Data threats to employment and personal privacy, now and in the future

  • Neef places the Big Data phenomenon where it belongs: in the context of the broader global shift to the Internet economy, with all that implies. By doing so, he helps businesses plan Big Data strategy more effectively – and helps citizens and policymakers identify sensible policies for preventing its misuse.

    By conservative estimate, the global Big Data market will soar past $50 billion by 2018. But those direct expenses represent just the "tip of the iceberg" when it comes to Big Data's impact. Big Data is now of acute strategic interest for every organization that aims to succeed – and it is equally important to everyone else. Whoever you are, Data Exhaust tells you exactly what you need to know about Big Data – and what to do about it, too.

    Table of Contents

    1. About This eBook
    2. Title Page
    3. Copyright Page
    4. Books in the FT Press Analytics Series
    5. Contents
    6. About the Author
    7. Introduction
    8. 1. The Big Data Big Bang
      1. Key Chapter Points
      2. The Big Data Ecosystem
      3. The Defining Features of Big Data
      4. The Four Key Benefits of Big Data
      5. Lost in the Big Data Universe
      6. Big Data Without Borders
    9. 2. Big Data and the Battle for Control of the Consumer Internet
      1. Key Chapter Points
      2. Power to the People: The Democratization of Technology
      3. The Emergence of the Internet Tech Giants
      4. Much More to Play For: The Battle for Control of the Consumer Internet
      5. User Data and the Faustian Bargain
    10. 3. The Battle for the Internet Gateway into the Television
      1. Key Chapter Points
      2. Everything Is Moving Online
      3. Watching Your TV Watching You
    11. 4. The Battle for the Gateway into the Mobile Internet
      1. Key Chapter Points
      2. M-Commerce
      3. The App Economy
      4. From AppMen to AdMen
      5. Apps and Ads Everywhere
    12. 5. From Social Media to Digital Advertising Markets and Exchanges
      1. Key Chapter Points
      2. The Evolution of Electronic Advertising
      3. The Social Media and Messaging Rivalry for Digital Advertising Revenue
    13. 6. The Global Battle for the Consumer Internet
      1. Key Chapter Points
      2. The Global Internet Explosion
      3. East Meets West
    14. 7. The Industrial Internet and the Internet of Things
      1. Key Chapter Points
      2. Smart Parts and the Industrial Internet
      3. The Internet of Things
      4. Breaking and Entering
    15. 8. The Data Collectors
      1. Key Chapter Points
      2. The Wellsprings of Consumer Data Collection
      3. Credit Agencies, Data Brokers, and Information Resellers
      4. Internet Technology Companies
      5. Big Data and Bricks-and-Mortar Retailers
      6. The Invisible Data Trackers
      7. Adding Customer Profiles from Company Enterprise Systems
      8. The Big Data Collection Universe
    16. 9. Big Data Technologies
      1. Key Chapter Points
      2. Data Basics
      3. ERP and Big Data
      4. A Parallel Universe
      5. What Is NoSQL?
      6. What Is Hadoop?
      7. All the Data, All the Time
      8. The Cloud
    17. 10. Doing Business in a Big Data World
      1. Key Chapter Points
      2. Big Data Projects
      3. Who Wants Big Data Projects?
      4. Big Data Strategy Considerations
      5. Architectural Strategy Considerations
      6. Big Data Skills Considerations
      7. Organizational Considerations of Big Data
      8. Big Data Governance and Security Considerations
    18. 11. Living in a Big Data World
      1. Key Chapter Points
      2. Data Theft and Fraud: Data Raiding and Hacktivism
      3. Crimes and Misdemeanors
      4. The Re-Anonymizing Debate
      5. Spies Like Us
      6. Not So Straightforward
      7. US Law and Big Data
      8. International Relations
    19. Bibliography
    20. Endnotes
      1. Chapter 1
      2. Chapter 2
      3. Chapter 3
      4. Chapter 4
      5. Chapter 5
      6. Chapter 6
      7. Chapter 7
      8. Chapter 8
      9. Chapter 9
      10. Chapter 10
      11. Chapter 11
    21. Index