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Digital Disciplines: Attaining Market Leadership via the Cloud, Big Data, Social, Mobile, and the Internet of Things

Book Description

Leverage digital technologies to achieve competitive advantage through market-leading processes, products and services, customer relationships, and innovation

How does Information Technology enable competitive advantage? Digital Disciplines details four strategies that exploit today's digital technologies to create unparalleled customer value. Using non-technical language, this book describes the blueprints that any company, large or small, can use to gain or retain market leadership, based on insights derived from examining modern digital giants such as Amazon, Netflix, and Uber, established firms such as Burberry, GE, Nike, and Procter & Gamble, and lesser-known innovators such as Alvio, Fruition Sciences, Opower, and Quirky.

Companies can develop a competitive edge through four digital disciplines—information excellence, solution leadership, collective intimacy, and accelerated innovation—that exploit cloud computing, big data and analytics, mobile and wireline networks, social media, and the Internet of Things. These four disciplines extend and update the value disciplines of operational excellence, product leadership, and customer intimacy originally defined by Michael Treacy and Fred Wiersema in their bestselling business classic The Discipline of Market Leaders.

  • Operational excellence must now be complemented by information excellence—leveraging automation, information, analytics, and sophisticated algorithms to make processes faster, better, and more cost-effective, seamlessly fuse digital and physical worlds, and generate new revenue through techniques such as exhaust data monetization

  • Product leadership must be extended to solution leadership—smart digital products and services ranging from wind turbines and wearables to connected healthcare, linked to each other, cloud services, social networks, and partner ecosystems, focused on customer outcomes and creating experiences and transformations

  • Customer intimacy is evolving to collective intimacy—as face-to-face relationships not only go online, but are collectively analyzed to provide individually targeted recommendations and personalized services ranging from books and movies to patient-specific therapies

  • Traditional innovation is no longer enough—accelerated innovation goes beyond open innovation to exploit crowdsourcing, idea markets, innovation networks, challenges, and contest economics to dramatically improve processes, products, and relationships

  • This book provides a strategy framework, empirical data, case studies, deep insights, and pragmatic steps for any enterprise to follow and attain market leadership in today's digital era. It addresses improved execution through techniques such as gamification, and pitfalls to beware, including cybersecurity, privacy, and unintended consequences.

    Digital Disciplines can be exploited by existing firms or start-ups to disrupt established ways of doing business through innovative, digitally enabled value propositions to win in competitive markets in today's digital era.

    Table of Contents

    1. Title Page
    2. Copyright
    3. Dedication
    4. Foreword
    5. Preface
    6. Acknowledgments
    7. Part One: Overview and Background
      1. Chapter 1: Digital Disciplines, Strategic Supremacy
        1. From Value Disciplines to Digital Disciplines
        2. Information Excellence
        3. Solution Leadership
        4. Collective Intimacy
        5. Accelerated Innovation
        6. Exponential Value Creation
        7. The Leadership Agenda
        8. Information Technology in Context
        9. Notes
      2. Chapter 2: Value Disciplines and Related Frameworks
        1. Value Disciplines
        2. Operational Excellence
        3. Product Leadership
        4. Customer Intimacy
        5. Importance of Focus
        6. The Unbundled Corporation
        7. Business Model Generation
        8. Michael Porter and Competitive Advantage
        9. Blue Ocean Strategy
        10. Innovation: The “Fourth” Value Discipline
        11. Notes
      3. Chapter 3: Digital Disciplines
        1. Information Excellence
        2. Solution Leadership
        3. Collective Intimacy
        4. Accelerated Innovation
        5. All of the Above?
        6. Notes
      4. Chapter 4: Digital Technologies
        1. The Cloud
        2. Big Data
        3. Mobile
        4. The Internet of Things
        5. Social
        6. Notes
    8. Part Two: Information Excellence
      1. Chapter 5: Operations and Information
        1. Processes
        2. Process Advantage
        3. Process Optimization
        4. Asset Optimization
        5. Business Value of Information
        6. The Role of Information Technology
        7. Caveats
        8. Notes
      2. Chapter 6: The Discipline of Information Excellence
        1. From People to Machines
        2. From Physical to Virtual
        3. From Virtual to Digical
        4. From Processes to Experiences
        5. From Operations to Improvement
        6. From Static Design to Dynamic Optimization
        7. From Mass Production to Mass Personalization
        8. From Cost Reduction to Revenue Generation
        9. From Direct to Indirect Monetization
        10. From Touchpoints to Integration
        11. From Firms to Networks
        12. From Data to Actionable Insight
        13. From Answers to Exploration
        14. Notes
      3. Chapter 7: Burberry—Weaving IT into the Fabric of the Company
        1. Operational Excellence and Product Leadership
        2. From Operational Excellence to Information Excellence
        3. From Physical to Virtual
        4. From Virtual to Digical
        5. From Processes to Experiences
        6. From Mass Production to Mass Personalization
        7. From Cost Reduction to Revenue Generation
        8. From Touchpoints to Integration
        9. From Firms to Networks
        10. Notes
    9. Part Three: Solution Leadership
      1. Chapter 8: Products, Services, and Solutions
        1. Competitive Strategy
        2. Product Elements
        3. The Experience Economy
        4. Pricing and Business Models
        5. Notes
      2. Chapter 9: The Discipline of Solution Leadership
        1. From Products and Services to Solutions
        2. From Generic and Expected to Augmented and Potential
        3. From Transactions to Relationships
        4. From Sales Results to Customer Outcomes
        5. From Standard Products to Custom Solutions
        6. From Products and Services to Experiences and Transformations
        7. From Standalone to Social
        8. From Product to Platform
        9. From Engineered to Ecosystem
        10. Notes
      3. Chapter 10: Nike—A Track Record of Success
        1. From Products to Solutions
        2. From Generic and Expected to Augmented and Potential
        3. From Transactions to Relationships
        4. From Sales Results to Customer Outcomes
        5. From Standard Products to Custom Solutions
        6. From Products to Experiences and Transformations
        7. From Standalone to Social
        8. From Engineered to Ecosystem
        9. Nike and the Other Digital Disciplines
        10. Notes
    10. Part Four: Collective Intimacy
      1. Chapter 11: Customer Experience and Relationships
        1. Customer Intimacy
        2. A Broad Spectrum of Relationships
        3. Dimensions of Interaction
        4. Collaborative and Content Filtering
        5. Notes
      2. Chapter 12: The Discipline of Collective Intimacy
        1. From Transactions to Relationships
        2. From Relationships to Intimacy
        3. From Physical to Virtual
        4. From Virtual to Digical
        5. From Company to Community
        6. From People to Algorithms
        7. From Individual to Collective
        8. Notes
      3. Chapter 13: Netflix—Entertaining Disruption
        1. Information Excellence
        2. Accelerated Innovation
        3. Solution Leadership
        4. From Relationships to Intimacy
        5. From Physical to Virtual
        6. From Virtual to Digical
        7. From Company to Community
        8. From People to Algorithms
        9. From Individual to Collective
        10. Notes
    11. Part Five: Accelerated Innovation
      1. Chapter 14: Innovation and Transformation
        1. Successful Commercial Innovation
        2. The Innovation Process
        3. Innovation Principles
        4. Innovation of Products, Processes, Relationships, and Innovation
        5. Business Model Innovation and Corporate Transformation
        6. Notes
      2. Chapter 15: The Discipline of Accelerated Innovation
        1. From Solitary to Collaborative
        2. From Internal to External
        3. From Closed to Open
        4. From Inside-Out to Outside-In
        5. From Products to Platforms
        6. From Linear to Agile
        7. From Employees to Crowds
        8. From Salaries to Prizes
        9. From Theoretical to Data-Driven
        10. From Human to Machine
        11. From Incremental to Transformational
        12. Notes
      3. Chapter 16: Procter & Gamble Cleans Up
        1. From Solitary to Collaborative
        2. From Internal to External
        3. From Closed to Open
        4. From Inside-Out to Outside-In
        5. From Employees to Crowds
        6. From Incremental to Transformational
        7. Notes
    12. Part Six: Successful Execution
      1. Chapter 17: General Electric—Flying High
        1. Digital Disciplines at GE
        2. Software at GE
        3. Information Excellence
        4. Solution Leadership
        5. Collective Intimacy
        6. Accelerated Innovation
        7. Notes
      2. Chapter 18: Human Behavior and Gamification
        1. Human Behavior
        2. Gamification
        3. Gamifying Information Excellence
        4. Gamifying Solution Leadership
        5. Gamifying Collective Intimacy
        6. Gamifying Accelerated Innovation
        7. Gamification across Disciplines
        8. Notes
      3. Chapter 19: Opower—The Power of the Human Mind
        1. Human Behavior and Energy Consumption
        2. Opower, Information, and Intimacy
        3. Notes
      4. Chapter 20: Digital Disasters
        1. Strategic Errors
        2. Cyberattacks
        3. Software Design and Development Challenges
        4. Operational Issues
        5. Unintended Consequences
        6. Erratic Algorithms
        7. Politics and Pushback
        8. Digital Disappointments
        9. Notes
    13. Part Seven: What's Next?
      1. Chapter 21: Looking Forward
        1. The Exponential Economy
        2. Future Technologies
        3. Opportunities
        4. Critical Success Factors
        5. Next Steps
        6. Notes
      2. About the Author
      3. Index
    14. End User License Agreement