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Digital Asset Management

Book Description

Content and media asset management systems are core back office applications of the modern day broadcaster, yet there is little information available on the control and management of these systems and how content can be delivered over a variety of different channels: television, iTV, internet, webcasting, mobile phones and wireless PDAs. This book explains the potential for applying asset management systems to content creation models for distribution over a variety of outlets and the benefits gained from increased efficiency and lowering of costs.

Taking an unbiased view and focusing on core principles rather than specific systems, David Austerberry presents the business case for digital asset management systems, demystifies some assumptions regarding the technology and provides a thorough introduction to the system components required, such as indexing, searching, middleware, database and rightsmanagement and web portals.

Table of Contents

  1. Front Cover
  2. Half Title
  3. Title Page
  4. Copyright
  5. Contents
  6. Preface
  7. 1 Introduction to digital asset management
    1. Introduction
    2. Digital Asset Management (DAM)
    3. Re-purposing assets
    4. Three-letter abbreviations
    5. Asset management systems
    6. DAM systems
    7. What are the advantages of deploying asset management?
    8. Early adopters
    9. Summary
  8. 2 Document and content management
    1. Introduction
    2. Document management
    3. Web content management
    4. Summary
  9. 3 Media management
    1. Introduction
    2. Historical perspective
    3. Media workflow
    4. Television transmission: master control
    5. Wide-area transfer
    6. Examples of media management
    7. Summary
  10. 4 The case for digital asset management
    1. Introduction
    2. Who needs asset management?
    3. What do you want from asset management?
    4. Scenario 1:The lost file
    5. Scenario 2: Exploiting the value of corporate audio-visual assets
    6. Advantages of digital asset management
    7. Implementing asset management
    8. Summary
  11. 5 Asset formats
    1. Introduction
    2. Document formats
    3. Still images
    4. Video formats
    5. Audio formats
    6. Encoding multimedia proxies
    7. Wrappers and containers, Advanced authoring format and Media exchange format
    8. Format conversion
    9. Summary
  12. 6 The system components
    1. Introduction
    2. Mainframes to multi-tier
    3. The content model
    4. The asset management
    5. Distributed computing
    6. Summary
  13. 7 XML
    1. Introduction
    2. Markup languages
    3. XML in use
    4. Summary
  14. 8 Cataloguing and indexing
    1. Introduction
    2. Indexing
    3. Text indexing
    4. Image indexing
    5. Audio indexing
    6. Video indexing
    7. Logging audio-visual content
    8. Cataloguing and classification
    9. Summary
  15. 9 Search engines
    1. Introduction
    2. The book and libraries
    3. Text searching
    4. Thesaurus and WordNet
    5. The user interface
    6. Summary
  16. 10 Content description standards
    1. Introduction
    2. MPEG-7
    3. DCMI
    4. TV-Anywhere
    5. SMPTE metadata
    6. EBU P/META
    7. IPTC
    8. Still image files: EXIF
    9. Summary
  17. 11 The presentation tier
    1. Introduction
    2. Web browser
    3. Web servers
    4. User interface
    5. Summary
  18. 12 The application server
    1. Introduction
    2. Object-oriented programming
    3. Middleware
    4. Application servers
    5. Summary
  19. 13 Databases
    1. Introduction
    2. Relational databases
    3. Object-oriented databases
    4. System resilience
    5. System design
    6. Summary
  20. 14 Disk storage and media servers
    1. Introduction
    2. Redundant disk sub-systems
    3. Storage networks
    4. Media servers
    5. Summary
  21. 15 Mass storage
    1. Introduction
    2. Data tape
    3. Optical storage
    4. Emerging technologies
    5. Summary
  22. 16 Storage management
    1. Inroduction
    2. Storage networks
    3. Hierarchical storage management
    4. Wide-area file transfer
    5. Library management
    6. Summary
  23. 17 Document security and digital rights management
    1. Introduction
    2. Authentication and trust
    3. The value chain
    4. Document security
    5. DRM
    6. The rights management parties
    7. System integration
    8. Encryption
    9. Watermarking
    10. Security
    11. XrML
    12. Examples of DRM products
    13. Summary
  24. 18 System integration
    1. Introduction
    2. Issues to consider
    3. Legacy content
    4. Planning
    5. Project management
    6. System design
    7. Testing
    8. Training
    9. Internationalisation
    10. Planning for disaster
    11. Summary
  25. 19 Digital asset management products
    1. Introduction
    2. Document management
    3. Image libraries
    4. Web content management
    5. Video asset libraries
    6. Search and retrieval
    7. Fulfilment
    8. Summary
  26. 20 Applications
    1. Introduction
    2. Guardian Newspapers
    3. British Pathe
    4. CNN archive project
    5. Summary
  27. Abbreviations
  28. Index