Vice President, Publisher: Tim Moore Associate Publisher and Director of Marketing: Amy Neidlinger Executive Editor: Jeanne Glasser Levine Operations Specialist: Jodi Kemper Cover Designer: Alan Clements Managing Editor: Kristy Hart Senior Project Editor: Lori Lyons Copy Editor: Apostrophe Editing Services Proofreader: Sarah Kearns Indexer: Tim Wright Compositor: Nonie Ratcliff

© 2014 by Judah Phillips Publishing as Pearson Education, Inc. Upper Saddle River, New Jersey 07458

Pearson Education offers excellent discounts on this book when ordered in quantity for bulk purchases or special sales. For more information, please contact U.S. Corporate and Government Sales, 1-800-382-3419, corpsales@pearsontechgroup.com. For sales outside the U.S., please ...

Get Digital Analytics Primer now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.