Digilogue: How to Win the Digital Minds and Analogue Hearts of Tomorrow's Customer

Digilogue : how to win the digital minds and analogue hearts of tomorrow's customers

Table of Contents

About the author

Acknowledgements

Prologue

Introduction

Part I: The fighters size each other up

1: Digital disruption

Everything that can be digitised will be digitised

Digital is an omnipresent force for change

Everything that can be digitised will be digitised

Disruption isn’t new: why a discarded Emil Paidar barber chair is now a collectable

Exponential thinking: from good to great to obsolete

A digital wave of change

Caught in a riptide

Surfing Swedish waves of change

Awareness of yourself and your surroundings is the first step

Endnotes

2: Analogue versus digital

Hearts versus minds?

Rational versus emotional

Digital rationale and analogue emotion: music, clocks and cinema

Digital minds; analogue hearts

Apple’s differentiated analogue play in a digital world

Analogue culture — analogue opportunity

Analogue provenance marketing

Endnotes

3: Bringing the old and the new together

The convergence of the digital and the analogue

My digital self

Digital insight affects analogue behaviour

Digital smarts

Laptops and lederhosen

Digital and analogue convergence

Icebreaker: laptops and lederhosen in a New Zealand context

The importance of translation in the continuation of the analogue story

Back to the future: farmers’ futures

Anthropology and technology

Digital natives and cyborg anthropologists

Endnotes

4: Digilogue

Providing value to digital minds and connecting with analogue hearts ...