Referenzen
Anderson, Chris: The Long Tail: Why the Future of Business Is Selling Less of More (Hyperion)
Arthur, W. Brian: Increasing Returns and Path Dependence in the Economy (University of Michigan Press)
Barabasi, Albert-Laszlo: Linked: How Everything Is Connected to Everything Else and What It Means (Perseus Books)
Battelle, John: The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture (The Penguin Group)
Eisenmann, Thomas: Google, HBS Teaching Case
Eisenmann, Thomas: Google Teaching Note
Eisenmann, Thomas: Two-Sided Networks, Harvard Business Review
Gladwell, Malcolm: The Tipping Point: How Little Things Can Make a Big Difference (Little, Brown and Company)
Gupta, Sunil, Carl Mela und Jose Vidal-Sanz: The ...
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