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Die Googleisierung der Informationssuche by Stefan Aufenanger, Dieter Dörr, Birgit Stark

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Anabel Quan-Haase and Lori McCay-Peet

The New Boundaries of Search

Serendipity in Digital Environments

1 Introduction

The dynamics and complexities of search have drawn renewed attention from scholars, pundits, IT professionals, and large corporations (Kemman, Kleppe & Scagliola, 2013). At the heart of this interest lies the tension between goal-oriented search and what has been referred to as serendipity, opportunistic discovery of information (ODI; Erdelez, 1999), and incidental information acquisition (IIA; Heinström, 2006c). Goal-oriented search refers to information-seeking behavior that is targeted and relies on a web search query, whereas serendipity tends to describe information behaviors that are accidental in nature. With the widespread ...

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