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Diagnosing Greatness by Morgan Swink, Francis Quinn, Charles Poirier

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5 TRAIT 3 A Portfolio Approach to Innovation and Process Improvement

TRAIT 3A Portfolio Approach to Innovation and Process Improvement

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The third greatness trait is innovation, both internally and externally, that leads to new products and services and sustains continuous process improvements. Embracing innovation does not mean the firm abandons what it has done well. Rather, it entails constant vigilance for any type of enhancement that could help create a competitive strength or a differentiated market position. Innovation and the related ...

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