Acknowledgments

We have been educated and informed by many colleagues in our work on organizational culture over the years. In particular, Jeff De Graff, Robert Hooijberg, and Frank Petrock have helped us think through the culture change methodology. Several of our colleagues have conducted insightful and informative research on our framework, including Wayne Brockbank, Lee Collett, Dan Denison, Susan Faerman, Sarah Freeman, Jack Krackower, Katherine Lawrence, Trevor Leutscher, Michael McGrath, Carlos Mora, John Rohrbaugh, Gretchen Spreitzer, Michael Thompson, David Ulrich, Arthur Yeung, and Ray Zammuto. Outstanding insights and suggestions were provided on previous editions of the book manuscript by Dick Beckhard, Ed Schein, and Jon Van Maanen, ...

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