SECTION IX
CARING CUSTOMER SERVICE AND SALES
Introduction
Satisfied customers are the most integral part of any successful business. Without customers there is no business. But having genuinely satisfied customers is never an accident. Satisfied customers are the result of combining knowledge and application: reliable knowledge of what your customers want and the persistent application of the service they expect.
Customers have more options and more information than ever before. Predicting what customers want and the best way to provide it to them is a key focus of most businesses. Your challenge is to anticipate customer needs as opposed to responding to requests. Customers meet with a barrage of new services and products daily, but they don’t ...
