Foreword
It was scheduled for Atlanta and everyone would be there: prospects, customers, and competitors alike. It was 1977. Every year the ASTD national conference was the event that drew them together. “Why not have Forum Corporation host a cocktail party during this convention?” thought Richard Whiteley. “But a different kind of gettogether . . . one that excludes customers and suppliers. One that is for competitors only.”
That was the genesis of ISA (Instructional Systems Association). Invitations were sent to the CEOs and presidents of a number of prominent training companies of the day inviting them to a first-ever exclusive gathering of competitors. Wilson Learning, Psychological Associates, Xerox Learning Systems, Forum, and others were ...
