Chapter 4

Open Your Business to the World

Improving Global Communications

ECCO INTERNATIONAL

In This Chapter

  • The elements that make up a global mindset and ensure or detract from clear communication.
  • Communication and behavioral strategies for effective multicultural interactions.

In The Work of Nations, University of California at Berkeley professor and former Secretary of Labor Robert Reich sums up the essence of “globalization,” stating:

“We are living through a transformation that will rearrange the politics and economics of the coming century. There will be no national products or technologies, no national corporations, no national industries. There will no longer be national economies . . . all that will remain rooted within national ...

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