This chapter focuses on a process, to find and develop products, that is in keeping with an organization’s vision and mission. Within that framework, the discussion focuses on product development programs that are based on consumers’ needs, provide innovative solutions, and match drivers of the consumer product adoption process.
Generating New Product Ideas
The first step in generating good product ideas that will further develop the markets and expertise that defines the firm is to clearly articulate the job customers are hiring the firm to perform. This should be in line with the original mission and vision statement.
It is important not to be too restrictive in the focus of the definition. It is probably better for an owner ...
Get Developing Successful Marketing Strategies now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
