O'Reilly logo

Developing Successful Marketing Strategies by Gary W. Randazzo

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 16

Putting It All Together

This chapter will focus on the steps we have discussed in the previous chapters and present a process to help the marketing strategist develop a vision and mission driven strategy and implement strategy driven tactics.

As we have said, developing a marketing strategy is similar to planning for a trip. To plan a trip, it is necessary to determine where you want to go but it is just as important to know where your trip will start. Knowing your starting point and desired destination can be described as the vision for the trip or for a marketing strategy.

The mission for the trip is more about the experience you hope to have as you complete the journey. This experience will be determined in part by the resources ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required