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Developing Successful Marketing Strategies by Gary W. Randazzo

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Chapter 15

Financial Structure and Controls

As discussed in previous chapters, the vision and mission driven strategies for price, place, product, and promotion will have an impact on cash requirements of an organization. This chapter will discuss this impact and provide some examples for consideration.

Six Steps to Developing Low-Cost New Businesses

Starting a new business doesn’t necessarily mean that large amounts of money need to be raised. Even businesses with the potential of capturing a new market of substantial size may not require a substantial investment. This may be good news for individuals with a great idea coupled with expertise and know-how.

I have seen individuals lose control of their ideas and their vision of a successful company ...

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