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Developing Successful Marketing Strategies by Gary W. Randazzo

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Chapter 14

Workforce

Much like organizational development, the design of the workforce is critical to effective implementation of vision and mission driven strategies.

Tie Culture Change to Business Outcomes

As a manager, you may find that your organization has flaws that are hampering performance. These flaws may have become a hardwired part of the organization’s culture and to move the organization forward you need to shift or remake the culture.

Larry Bossidy, former chairman of Honeywell International, writes that most organizations’ attempts to change culture fail because they are not tied to improving business outcomes.

Culture is the result of management practices and philosophy that is developed over time. Everyone in the organization ...

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