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Developing Successful Marketing Strategies by Gary W. Randazzo

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Chapter 13

Organizational Structure

Implementing tactics to support vision driven strategies will require an organization built around organizational goals. This chapter focuses on organizational development for strategic success.

Five Steps to Building an Organization That Achieves Goals

Effective implementation of marketing strategy and tactics requires an effective organization to carry out the tasks.

One of the most satisfying experiences I have had is building a workforce that is focused on achieving and exceeding organizational goals. I have found that taking five steps can have a significant impact on this process. The five steps are as follows:

Design the organization and workforce structure around the goals of the organization: This ...

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