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Developing Successful Marketing Strategies by Gary W. Randazzo

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Chapter 12

A Process for Execution Management

I can remember early in my career when I was asked to manage a department that was disorganized and not meeting its organizational objectives. While somewhat flattered, I was also afraid that I wouldn’t be successful. I didn’t have experience in defining organizational problems or developing their solutions. In this particular case, I just decided to take an action and see where it led. As luck would have it, the early actions raised questions that would require that I do some research into how others had dealt with similar problems.

In most cases, the research gave good pointers on how to move forward and what next steps might produce results. The next steps usually led to more questions that required ...

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