O'Reilly logo

Developing Successful Marketing Strategies by Gary W. Randazzo

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 10

Pricing

The impact of pricing strategies can be critical for the success of new product launches, a company’s image, and ultimately a company’s short- and long-term success. The pricing strategy will affect the promotion, product, and distribution strategies, and must be in keeping with the organization’s vision and mission.

Ten Considerations for Pricing a Product or Service

When introducing a new product or service to the market a key, and often critical, consideration is the price for this offering. I have seen folks simply take the cost of production and use a percentage markup as a pricing model. This is the simplest model and it provides a good example for the need to consider other pricing model options.

Here are 10 things to ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required