Acknowledgments

I am blessed to have my mother, Deanne Pease, and my wife, Pamela Pease, for their continued love and support. They make me strive to be the man my dog, Bailey, thinks I am. I also want to acknowledge a few pioneers who have inspired me in this journey of optimizing human capital: Donald Kirkpatrick, Jack Phillips, Jac Fitz-enz, Tom Davenport, Ed Lawler, John Boudreau, Mike Echols, Jeffrey Pfeffer, and Marshall Goldsmith.

—Gene Pease

I extend much gratitude to my parents, Molly and Bill, who have forever encouraged me to persevere and chase my dreams. I also thank my wonderful clients over the years who have provided me with the opportunities to push the measurement envelope. Many thanks, too, to my colleagues at BBDO Detroit and Capital Analytics who fed my enthusiasm for uncovering the mysteries hiding within the data. Finally, and most important, this journey of a first book would have been impossible without the unending support and understanding of my partner Lee, who stood by my side while I chased this dream. Thank you, Lee.

—Bonnie Beresford

I want to thank my wife, Karen, who is not only my life partner but has been a coach, mentor, and cheer leader. To my three sons, Greg, Corey, and Colin, by looking through their eyes I continue to see a whole different world. Lastly to all the people I have worked with, I will always be grateful to the relationships and camaraderie as they have helped shape me as a person.

—Lew Walker

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