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Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty by J. Lovett, Sam Creek, Margaret Brooks

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Community Management

A Differentiator in Successful B2B Communities

Art and science have their meeting point in method.

—Edward Bulwer-Lytton, Caxtoniana

Community management is a nascent discipline—part science, part art. The one constant appears to be the entrepreneurial nature of the practice as it has evolved over the years. In any given day, a variety of challenges present themselves both from internal and external entities that need to be addressed or possibly even developed into “crisis-tunities”1—where what appears as an outright crisis is managed through a coordinated team effort to become an opportunity. An investment in people who ...

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