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Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty by J. Lovett, Sam Creek, Margaret Brooks

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Community Models

Your journey continues as you review your notes on the whiteboard and sticky notes around the room regarding your target audience, business purpose, community interests, and information needed by the community. Now that you have finished answering the planning questions discussed in Chapter 2, you are ready to determine the appropriate foundational models needed to support your community. There are so many pathways, options, and choices that zeroing in on your targeted sweet spot can be more daunting than buying a new car, home, or boat.

 Tip   You should always remain cognizant of the fact that failure is always an option, ...

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