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Developing a Business Case by Harvard Business School Press

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Step 7: Communicate Your Case

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You’ve crafted an implementation plan for your proposed course of action. Now it’s time to take the final step in developing your business case: communicating it to decision makers. Keys to this step include understanding your audience and presenting your business case effectively, including making smart use of visuals.

Understanding your audience

Building a business case is hard work. You may feel tempted to explain every detail of all that work to your decision makers while presenting your case to them. Resist that urge. In presenting your case, you want to deliver a short, focused sales pitch, not a lengthy, detailed ...

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