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Developing a Business Case by Harvard Business School Press

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Step 4: Analyze the Alternatives

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You’ve gathered data on your alternatives and estimated time frames for implementing each choice. Now you need to carefully analyze the alternatives you identified using the data you’ve collected. To do this, you evaluate each alternative against your metrics and create a framework for comparing alternatives.

Evaluating alternatives against your metrics

In most companies, executives want to know the financial implications of each of the alternative courses of action presented to them in a business case. That is, they want to know an alternative’s possible impact on revenues, its return on investment for the time ...

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