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Developing a Business Case by Harvard Business School Press

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Step 3: Gather Data and Estimate Time Frame

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Once you’ve identified alternatives for pursuing your opportunity, it’s time to gather data on your alternatives and estimate time frames for implementing them. It’s good to start by identifying the information you’ll need to gather.

Identifying the information you need

List all the information you’ll need to compare your choices. How do you determine the needed information? Look again at the metrics you’ve chosen for each of your business objectives. Ask yourself what data you’ll need to gather for each metric.

For example, Sydney would start by examining the business metrics she defined. Keep in mind ...

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