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Developing a Business Case by Harvard Business School Press

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Step 2: Identify the Alternatives

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Now that you’ve defined the opportunity you want to pursue, you need to identify alternative courses of action you could take to seize that opportunity. This step comprises the following tasks:

• Generate a list of options or alternative courses of action.

• Gather input from stakeholders.

• Narrow your choices down to a few especially promising ones.

Let’s examine each of these tasks in more detail.

Generating a list of options

While building a business case, it’s vital to brainstorm a full set of alternatives rather than latching on to the first one or two good ideas that occur to you. The following pitfalls ...

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