Destination Marketing Organisations

Subject Index

Advertising, 16, 23, 24, 47, 53, 54, 66, 70, 73, 76, 78–81, 86, 88, 90, 98–100, 109, 113, 125, 126, 129–131, 134, 139, 141–145, 149–152, 162, 167, 172, 181–183, 185, 190, 191

Attribute

Determinance, 115, 116

Importance, 101, 115, 116

Salience, 101, 108, 115, 116

Brand

Associations, 69, 71, 75–77, 109, 118, 141, 184, 186, 187, 191

Awareness, 69–71, 75, 76, 186

Champion, 87

Charter, 79, 87, 90

Community, 78, 87–89

Equity, 71–73, 75, 79, 92, 93, 126, 127, 153, 179, 185, 186, 191

Hierarchy, 73, 78, 79, 107

Identity, 74, 79, 84, 86–93, 109, 111, 124, 140, 146, 187

Loyalty, 75, 127, 186

Symbols, 74, 91, 124

Budgets, 21, 49, 51, 52, 54, 59, 65, 73, 79, 118, 131, 141, 149, 181, 185, 189, 191

Career opportunities, 2, 64

Convention and visitors ...