Appendices
Appendix 1 — Position Description: New Zealand Tourism Board Member
Role of the New Zealand Tourism Board (NZTB)
The New Zealand Tourism Board, currently trading as Tourism New Zealand, was established by The New Zealand Tourism Board Act 1991 “... to ensure that New Zealand is so marketed as a visitor destination as to maximise long-term benefits to New Zealand.”
Subject to this object it has functions to: (a) develop, implement, and promote strategies for tourism; and (b) advise the Government and the New Zealand tourism industry on matters relating to the development, implementation, and promotion of those strategies.
The current outputs purchased by the Government from Tourism New Zealand include:
• advertising (brand and tactical, ...
Get Destination Marketing Organisations now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
