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Designpedia by Juan Gasca, Rafael Zaragozá

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AN EXAMPLE OF

A BUSINESS CASE STUDY. Dovase, DIGITAL CRAFTSMANSHIP

The Dovase project first saw the light of day in 2011 in collaboration with master craftsman Juan Carlos Iñesta, and its initial goal was to seek new business models or opportunities that would support craftsmanship, and that would specifically help the craftsman move forward in the new entrepreneurial context. Having carried out an initial mapping process and a preliminary investigation and then following various conversations with experts, specialists in craftsmanship and users, with a view to achieving a better grasp of the problem types found in the sector, a series or facts ...

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