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Designpedia by Juan Gasca, Rafael Zaragozá

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AN EXAMPLE OF A

MARKET CASE STUDY.

BUBBLE BATH. WHAT DOES THE BATH OF THE FUTURE LOOK LIKE?

It was with this simple and honest question that in the year 2011, the Roca bathroom fittings company launched the Jump the Gap competition. Although the goal had already been established, the idea was still abstract enough to stimulate the creation of ideas. This called for a prior mapping and exploration stage. When that was over, the point had been reached where we observed that the majority of the concepts and trends were angled towards some concrete working lines in which the entire sector and the specialists were converging: saving water, because ...

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