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Designpedia by Juan Gasca, Rafael Zaragozá

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Exploration. ORANGE, the new prepay

The Prepay project arose because of the boom in virtual operators (those who owned no physical infrastructure such as Lycamobil or Lebara), that had established powerful positions with niche customers, although little by little they expanded and occupied positions in major markets. Beyond the concrete spaces they had moved in until this time, Prepay began to be a market that grew beyond what was necessary to re-establish hubs and products/services.

As a response to this need, a project appeared in Orange’s Customer Design and Experience area led by the manager, Carolina Miyata, that aimed at discovering ...

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