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Designpedia by Juan Gasca, Rafael Zaragozá

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EXPLORATION

Once a focus of need or opportunity has been clarified, the search for information (research), plus the subsequent processing of that information as value-rich knowledge (summary), will stand as the pillars on which an idea or concept regarding a solution can be generated. This will provide the context for the assessment thereof as regards its suitability or validity. Once qualitative models have been established, the design process is shaped by using qualitative methods orientated in the direction of ethnographic research.

RESEARCH

MARKETING

DESIGN

Quantitative

Looking back

Answers

In focus

I want

Qualitative

Looking forward

Questions

Context

Needs

RESEARCH

SUMMARY

Benchmarking ...

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