Copyright by Jeff Johnson

Safari, the world’s most comprehensive technology and business learning platform.

Find the exact information you need to solve a problem on the fly, or go deeper to master the technologies and skills you need to succeed

Start Free Trial

No credit card required

O'Reilly logo

Chapter 1. We Perceive What We Expect

Our perception of the world around us is not a true depiction of what is actually there. We perceive, to a large extent, what we expect to perceive. Our expectations—and therefore our perceptions—are biased by three factors:

  • the past: our experience

  • the present: the current context

  • the future: our goals

Perception Biased by Experience

Imagine that you own a large insurance company. You are meeting with a real estate manager, discussing plans for a new campus of company buildings. The campus consists of a row of five buildings, the last two with T-shaped courtyards providing light for the cafeteria and fitness center. If the real estate manager showed you the map shown in Figure 1.1, you would see five black shapes ...

Find the exact information you need to solve a problem on the fly, or go deeper to master the technologies and skills you need to succeed

Start Free Trial

No credit card required