Designing with Data

Praise for Designing with Data

“A clear, approachable and common sense guide to mastering data-driven design—a skill set that is becoming mandatory for the 21st century designer. This book is an invaluable contribution to our profession.”

KHOI VINH, PRINCIPAL DESIGNER, ADOBE, AND DESIGN WRITER, SUBTRACTION.COM

“King, Churchill, and Tan have produced a magnificently accessible introduction to designing modern software products with data. The authors sail through concepts in statistics that aren’t weighed down in math, and instead are grounded in real-life examples from top companies like Netflix and Airbnb. Building on a deceivingly simple model of designer/user behavior, this book will make a designer able to wield key concepts that are now being integrated in the tech industry from the social sciences and modern data science.”

JOHN MAEDA, GLOBAL HEAD, COMPUTATIONAL DESIGN AND INCLUSION, AUTOMATTIC

“A/B testing is becoming an essential component of digital product development, and it’s vital for designers to embrace it as a tool of their trade. This book provides the perfect introduction to it and gives practical advice for how to apply, execute, and analyze A/B testing successfully.”

MARTIN CHARLIER, PRODUCT MANAGER, UNMADE, AND COAUTHOR OF DESIGNING CONNECTED PRODUCTS

“As an elegant, informed blend of concrete case studies and rigorous knowledge about data analysis, this book not only will help design practitioners familiarize themselves with A/B testing, but will also provide an approach to integrating data and analytical methods into the overall design and development process.”

NALINI P. KOTAMRAJU, HEAD OF USER RESEARCH & ANALYTICS, SALESFORCE