Chapter 5. Color for the Web

Image

“I found I could say things with color and shapes that I couldn’t say any other way—things I had no words for.”

—Georgia O’Keeffe

Color is the first item by which one can judge a site. It’s the splashes of color and an eye-grabbing design that a visitor to your site sees. Better use of color means a better website. If you can carry a color scheme to every page, you’ll automatically create a cohesive look and feel for your site.

A color scheme is a set of colors that helps define the mood, educate the user about navigation (subtly signaling what’s “hot” or “clickable”), and reinforce the site’s identity, or brand image. ...

Get Designing Web & Mobile Graphics: Fundamental Concepts for Web and Interactive Projects now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.

Start your free trial