FURTHER READING
- "The Design of Browsing and Berrypicking Techniques for the Online Search Interface," by Marcia Bates (Online Review 13 (1989): 407-424). www.gseis.ucla.edu/faculty/bates/berrypicking.html.
This oft-cited, landmark article introduces the Berrypicking Model in information seeking. There is a clear focus on the design of more effective interfaces that match real-like patterns of seeking online. Bates offers guidelines for designing better interfaces.
- "Transitional Volatility in Web Navigation," by David Danielson (IT & Society 1, 3 (2003): 131-158). www.stanford.edu/group/siqss/itandsociety/v01i03/v01i03a08.pdf.
Danielson's recent work on web navigation is some of the most important to understanding the navigation process. This is an academic article, but nonetheless approachable and understandable by practitioners.
- "Banner Blindness: Web Searchers Often Miss Obvious Links," by Jan Panero Benway and David M. Lane (Internetworking 1.3, 1998). www.internettg.org/newsletter/dec98/banner_blindness.html.
The concept of banner blindness reveals an important aspect of design: human behavior is complex. Logical behavioral assumptions don't always hold true. The designer's intuition is certainly important, but testing is also key. Sometimes things aren't as neat and convenient as expected. This is a fascinating and eye-opening study.
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