By providing cues for interaction directly on the page we can statically indicate to the user the expected interface behavior. Static Invitations provide cues directly on the page. There are two broad patterns of Static Invitations:
Invite users to primary task or tasks.
Invite users to explore new features.
Both Yahoo! Answers and Discover card provide a simple 1-2-3 step explanation of their site (Figure 9-1). These clear steps provide a Call to Action Invitation. For Yahoo! the individual calls to action are ask, answer, or discover.
Figure 9-1. Yahoo! Answers and Discover Card use a clear 1-2-3 set of call to action invitations
Call to Action Invitations are generally provided as static instructions on the page. But visually they can be provided in many different ways (Figure 9-2).
Figure 9-2. Textual invitation, interactive ratings, and Call to Action buttons are different ways to create Call to Action Invitations
There are some issues to keep in mind when using a Call to Action Invitation.
The problem of course with a Call to Action Invitation is that it competes with ...