As mentioned before, any page switch is an interruption to the user's mental flow. In addition, any context switch is a chance for a user to leave the site. We seek an experience that has as little mental friction as possible. But sometimes the step-by-step flow is necessary.
The Netflix approach just described (Figure 8-9) uses a Dialog Overlay Process to encapsulate a multi-step flow inside a Dialog Overlay. We looked at Overlays in detail in Chapter 5. Overlays allow us to keep the context of the page yet present a virtual space to conduct a conversation with the user.
Discover.com recently expanded its account section with a more detailed profile. The profile captures things like your payment date, mobile fraud alerts, paperless statements, and general contact information (Figure 8-11). The overlay pops up when you first enter your account.
Figure 8-11. Discover encapsulates its "Create Your Profile" flow in a Dialog Overlay
There are some issues to consider when using the Dialog Overlay Process.
The Lightbox Effect is nice because it focuses the user on the task. But what is smart about the flow is the first page is colorful and rendered in a simple, pleasing manner. The process looks like it might be simple and feels engaging. ...