What if instead of scrolling through content we just wanted to make pagination feel less like a page switch? By only switching the content in and leaving the rest of the page stable, we can create an Inline Paging experience. This is what Amazon's Endless.com site does with its search results (Figure 7-6).
Figure 7-6. Endless uses Inline Paging to create a seamless experience moving through search results
There are some issues to consider with Inline Paging.
Endless.com provides the normal pagination controls. But instead of the whole page refreshing, only the results area is updated. Keeping the context stable creates a better flow experience. With Inline Paging it feels like the user never leaves the page even though new virtual pages of results are being brought into view.
Paging is sometimes the most convenient and natural way to break up information.
Inline Paging can also be useful when reading news content online. The International Herald Tribune applied this as a way to page through an article while keeping the surrounding context visible at all times (Figure 7-7).
Figure 7-7. The International Herald Tribune uses Inline Paging ...