Praise for Designing the Obvious

“Great web applications are like a best friend. They remember your birthday, anticipate your next move, and forgive your errors. Great web applications are now much easier to create, thanks to Mr. Hoekman’s delightful book. Armed with this new edition, you’ll design web apps that work the way your customers expect—fulfilling their needs and your business’s goals. For site owners and designers, your next move is obvious: buy this book.”

—Jeffrey Zeldman Author of Designing With Web Standards

“Designing the Obvious is my first reading recommendation to both designers who want to improve and non-designers who should have a baseline understanding of what a successful user experience means. Robert’s insights are ...

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