Designing the Obvious: A Common Sense Approach to Web and Mobile Application Design, Second Edition

Index

5S approach, 259–261

5-second test, 133–134

30 Days, 53

37signals

and Backpack, 107, 108

and feature lists, 88

and self-design, 51–52

sources of inspiration for, 278

up-to-speed aids, 147

and Writeboard, 213

60-Second Deadline exercise, 90–92

80-20 rule, 92–93

A

ACD, 45–48, 74

ActionScript, 130

active users, 33

activity, designing for the, 44–47

Activity-Centered Design, 45–48, 74

add-on offers, 233

Adobe

Dreamweaver, 129, 145

Flash (See Flash)

Illustrator, 38

Photoshop, 38

Agile development, 265

airline app, 85–87

alert messages, 110–111, 153, 204, 205

alignment, 225–227

Amazon

customer recommendations, 186

email campaigns, 171

one-click purchase button, 170–171

social influence tools, 184–185

Anderson, Tom, 22

Android, 84

animated buttons, ...