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Designing the Obvious: A Common Sense Approach to Web and Mobile Application Design, Second Edition by Jr. Robert Hoekman

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Chapter 10. Reduce and Refine

Clean Up the Mess

Practice Kaizen

Eliminate Waste

Put Just-in-Time Design and Review to Work

Every element on a page fights for the attention of the user. Text sits next to form elements, which sit next to ad banners, which sit next to logos, taglines, copyright information, and persistent navigation. How is a user supposed to know which things really need attention and which things can safely be ignored?

Interfaces full of unnecessary graphical elements, text that’s longer than it needs to be, and features that don’t really help anyone risk creating an environment of visual overload. Every time a user accesses a page, his brain must take a moment to process everything on the screen to see what’s there ...

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