O'Reilly logo

Designing the Obvious: A Common Sense Approach to Web and Mobile Application Design, Second Edition by Jr. Robert Hoekman

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 9. Design for Uniformity, Consistency, and Meaning

Design for Uniformity

Be Consistent Across Applications

Leverage Irregularity to Create Meaning and Importance

image

Design is the difference between this and a form that is easy to analyze and understand.

Nature.com’s article “Web Users Judge Sites in the Blink of an Eye” (January 13, 2006), by Michael Hopkin, reports that users can make judgments about a website in just 50 milliseconds. (You can read this article at www.nature.com/news/2006/060109/full/060109-13.html.)

The article states:

We all know that first impressions count, but this study shows that the brain can make flash ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required