Part III. Searching
Changing from a passive site visitor to an active user is as simple as shifting the goal from browsing to searching. And searching, as we all know, is one of the most basic and important tasks we can perform online. Google has taught us that everything we can possibly imagine can be found in seconds by a good search engine.
Of course, not all search engines can be as good as Google. In fact, many of them do a horrible job of providing access to information. This is not necessarily because the algorithms used to run searches are terrible—sometimes they’re quite good.
The problem, more often than not, is the interface.
The fact is, most people who have used search engines have used Google, and most people who have used Google have ...
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