Part II. Learning
Ever seen a big block of text at the top of a page and completely ignored it? Ever seen a confirmation dialog box that asked if you were sure you wanted to cancel an operation, and featured a Cancel button next to an OK button? Ever seen a check-box option for something that lacked any explanation whatsoever?
Most Web users have.
Copy is every bit as important as everything else in an interface. And in most cases, it’s all our users have to rely on.
In the moment we’re trying to understand what a site is about or how a task is supposed to be completed, the words on a page can mean the difference between building confidence and losing it. They can mean the difference between loving a site and leaving it permanently.
Text can explain ...
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