Chapter 4. All Links Are Not Created Equal

No matter what news portal you use—whether it’s BBC News, CNN, Yahoo, or some other page entirely—you face lists of links, sorted by time, relevance, popularity, or some other criteria. And this is a good thing, because it makes information relatively easy to find.

All Links Are Not Created Equal

That said, even the most basic and standardized designs can be improved. Recently, while creating a list of links, I saw an opportunity to do just that.

In this particular case, the goal was to create a list of headline links for the home page of a corporate intranet that let call-center employees know about current issues. The links needed to ...

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